Brand to Watch: DIEM NYC

Everyone who knows me knows that I am very proud to call myself a Brooklynite.  Brooklyn has been a wellspring of talent and ingenuity since the Dutch settled here in 1634.  Yes I went that far back.  One of the things that Brooklyn is known for is reinventing its own aesthetic through style.  In my opinion we are witnessing this reinvention once again through the clothing of DIEM.  The acronym stands for Does It Even Matter.  Apparently it does because many tastemakers and celebs alike have been seen wearing the brand conceived by the same designer who brought us Brooklyn Sky.  I would strongly suggest checking out their line if you're looking to reinvent your personal aesthetic.   Visit DIEM

DIEM paid homage to Peter Quillin a.k.a Kid Chocolate.  The boxing champion represents Brooklyn.